Fortum Charge & Drive India touted as a leading charge point in India, unveiled its new brand identity – GLIDA – an acronym for “Green Intelligent Driving for All”. GLIDA, it’s an innovative initiative that aims to revolutionize the landscape of electric vehicle (EV) charging infrastructure in the country.
With the rebranding announcement, they also announced a new logo for GLIDA. The logo features a green leaf that transforms into a flying plane taking off in the sky, symbolizing a smooth, fast, and, affordable EV charging journey. At present, they have over 450 public EV charging points across 15 states and offer several charging options of CCS, DC001, and Type 2.
The newly unveiled brand image will be integrated across all channels like websites, emails, blog posts, advertising materials, video scripts, etc. The implementation of the new brand identity across the charging network has also started and will soon reflect the transformed look, feel, and ethos.
GLIDA charging stations offer advanced features, including intelligent charging algorithms, remote monitoring, and user-friendly interfaces. By leveraging cutting-edge technology, GLIDA aims to be recognized and trusted as a business that helps customers achieve carbon neutrality by decarbonizing their mobility needs reliably and cost-effectively.
Commenting on the milestone, Mr. Sanjay Agarwal, President, Fortum India, said,
“Our vision at Fortum has always been to build a carbon neutral planet, where sustainable energy and environmental consciousness go hand in hand. We are confident that with GLIDA, we are able to pique the adoption of electric vehicles in India, further reducing reliance on fossil fuels and minimizing carbon emissions. Our commitment to sustainability extends beyond just providing charging solutions; we strive to create a comprehensive ecosystem that supports the electrification of transportation and contributes to a cleaner and greener planet.”
Mr. Awadhesh Kumar Jha, Executive Director, GLIDA, said,
“We are excited to unveil our new brand identity GLIDA, which demonstrates what we stand for – ‘freedom to move without any barriers or hesitation’. our purpose to create a robust runway for the swift take-off of electric mobility into mainstream.. The rebranding is rooted in our purpose to lay a strong foundation for the rapid integration of electric mobility into the mainstream keeping the best interest and value proposition for customers in mind. This further fortifies our commitment to offering a comprehensive platform, providing valuable information on GLIDA’s charging infrastructure, services, and solutions while facilitating seamless access to a vast network of EV charging stations. Along with new Brand identity, our tagline ‘All lights green’ is our commitment to you that envisions a road without any barriers or stops “
