In an event in New Delhi, Orix, car rental, and car leasing service provider has launched the MyChoize Self Drive Cars service in India. Under this service, users can experience the new supercar/sports-car-like Audi R8, Lamborghini or a Porsche sportscar at the Buddha International Circuit. As of now, the company has added more than 300 cars which are dedicated to the self-drive fleet across nine cities – Delhi-NCR, Bengaluru, Mumbai, Pune, Kolkata, Hyderabad, Chennai, Jaipur, and Ahmedabad. The company is planning to add another 1,000 cars over the next 18 months while expanding operations to another 10 cities.
For your information, Orix is a fully owned subsidiary of Japan’s second largest self-drive company and it has been in India for more than 15 years providing taxi fleets to over 1,000 companies across India. Additionally, during the financial year 2011-12, the company posted Rs. 3,369 million in revenues and posted Rs. 7,600 million during the last fiscal year. To expand operations in India, the company will invest the US $20 million for over the next two years.
To get access to supercar/sports car rental facility, you have to register on the MyChoize website for the “MyChoize Auction”. The auction on the website will start on April 29th, 2017 at 17:00 hrs (5:00 P.M.) and it allow users to bid on a range of supercars/sports like Porsche 911 Carrera S, Audi R8 and others. The auction will be for a limited time period, two hours only and at the end of it, the highest bidder will get the chance to self-drive a supercar/sports car of his/her choice for 30 minutes on Buddha International Circuit, Noida. However, every time a new bid would be received in final 30 seconds from auction’s end time, the end time of the auction would be extended by 30 minutes.
To make it more excitement, the first car that goes on the bid is Audi R8. To make things clear, ORIX doesn’t own any supercar/sports car, they have tied up with NCR based Rally Motors. The company believes that the potential user will not be deprived of using these fast machines on public roads.
According to ORIX, MyChoize Auctions will be the India’s first live action where all users will be able to see what other users are bidding and if they are lagging, then they can easily increase the bid in real-time. To make it affordable, the starting bid for the auction has been pegged at Rs. 100 with every increasing bid raising the highest bid by an increment of Rs. 50.
Under MyChoize, users can get access to over 25 car variants across various range like Hatchbacks, Sedans, SUVs, MUVs, Crossovers, Luxury, and Hybrid cars with unlimited kilometers on all bookings. To make it easy, the car can be either picked up or it can be delivered to your desired location.
For your information, the money raised by ORIX who opt for these supercar drives will be donated to various charities which in turn provide easy and cheap transportation services to school children in rural areas.
Mr. Sandeep Gambhir, MD and CEO of ORIX India speaking on the occasion of one-year celebrations of ORIX’s selfdrive car rental business in India said:
“We are happy and absolutely thrilled to present our users with this once in a lifetime opportunity to be behind the wheels of a supercar and experience its thrill. MyChoize is all about counting memories and creating unique user experiences, and selfdrive supercars shows the extent to which we at ORIX go to give our users the elegance they deserve with the experience they desire”.
Adding to the sweetness of the deal, Mr. Pankaj Jain, Executive Vice President at ORIX and Head of MyChoize and ORIX Rent a Car Business declared that:
“All the proceeds from MyChoize Auctions will be donated to various charities to help provide easy and cheap transportation to school going children in India’s villages”.
