Chevrolet India has partnered with Amazon India for the booking of company’s latest SUV – Chevrolet Trailblazer. It is the first of its kind initiative for premium vehicles in India and the booking will begin starting October 21, 2015 at Amazon India.
On Amazon India, customers will get all the information regarding the SUV and book their car at a nominal booking amount. At Amazon India customer also get the option of 100% booking amount refund in case, if he changes the mind. The online bookings for the Chevrolet Trailblazer done on Amazon.in will be fulfilled by the nearest dealership. More details can be found at www.amazon.in/chevrolettrailblazer.
Commenting on the association, Mr. Arvind Saxena, President and Managing Director, General Motors India, said:
“The Chevrolet Trailblazer is a powerful car and it needs a powerful introduction. That’s why we are partnering with Amazon India, to change the way consumers can purchase a car. This is a first of its kind promotion for premium vehicles in the booming Indian e-commerce space and will enable us to create an entirely new and unique experience for Chevrolet Trailblazer customers.”
Commenting further,
“The evidence for e-commerce is compelling: around 65 million consumers in India will buy online this year against around 40 million in 2014. We found that many of our customers already refer to online platforms before they buy a vehicle, especially in the premium segment, and this new approach makes buying a Chevrolet car an even more consumer friendly process.”
Amit Agarwal, Vice President and Country Manager, Amazon India, said:
”We are very excited to make this offer available to our customers across the country. As the digital economy grows in India, customer buying habits are changing too and we continually look for opportunities to transform the way India buys and the way India sells. This is a perfect example of that effort.”
