The Mercedes-AMG S 63 Coupe has been launched in India at a price of ₹ 2.55 Crore (ex-showroom, Delhi). The model will come to India as a completely built unit (CBU) and will be sold in limited numbers. The company also offering a maintenance package, called as “Star Ease Package” for ₹ 2.28 lakh per year.
On the design front, the Mercedes-AMG S 63 Coupe features “Panamericana” radiator grille design, while the front bumper looks sportier and the V-shaped cooling air intake harmoniously follows the lines of the headlamps and is subdivided by chromed, vertical struts. The front apron resembles a hovering jet wing and the three-dimensional front splitter with its aerodynamically shaped high-sheen chrome edge reduces uplift at the front axle. Adding to its aggressive appeal, the side features large 20-inch forged lightweight alloy wheels as standard. The rear end of the AMG S 63 Coupe features quad-exhausts, an updated rear apron with diffuser insert and the redesigned, model-specific twin tailpipes of the AMG exhaust system.
The styling of the 2018 Mercedes-AMG S 63 Coupe has updated which means it looks sharper and more attractive now. It features 12.3-inch widescreen TFT driver display which displays data such as lateral and longitudinal acceleration, engine output and torque, boost pressure, tyre temperature and more. The AMG S 63 Coupe features sleek all-LED lighting, Nappa leather upholstery, ventilated seats, a three-spoke flat-bottom steering wheel with 12 o’clock marking, the dashboard, the beltline, the center door panels, the armrests, the center console front and rear and the floor mats.
The Mercedes-AMG S63 is powered by a 4.0-litre twin-turbo V8 engine that churns out 612PS of peak power and produces a peak torque of 900Nm. The engine is paired with AMG Speedshift 9-speed automatic gearbox, and accelerate from 0 to 100 kmph in 3.5 seconds, while the top speed is electronically limited to 250kmph.
Press Release Quote:
Michael Jopp, VP Sales, and Marketing, Mercedes-Benz India said:
“With the launch of Mercedes-AMG S 63 Coupé, we are further strengthening our leadership in the Performance and Dream Car line-up in India. With the vision of evolving continuously, it is our perpetual effort to bring in new technology and elements of luxury in our existing vehicles. The new AMG S 63 Coupé hosts breakthrough technology and enhanced appearance, which sets a benchmark in the segment, and makes it even more desirable. The launch of new S 63 Coupé is a strategic decision after the introduction of new S-Class, which received a great response from its customers, and we are confident that the vehicle will entice our Mercedes-AMG enthusiasts and enhance our loyal fan base.”
Mr. Jopp further added:
“Our strategy for Mercedes-AMG in India is to expand the performance segment and we have been highly successful in it. From the range starting 43 AMG, the 45 AMG to the top of the order 63 AMGs and the GT range, we have a wide array of AMG offering for our patrons. Also, with 7 unique AMG Performance Centers spread across key AMG markets, Mercedes-AMG has an unsurpassable market presence. A high degree of customization options and the introduction of innovative AMG Pit stops, ensure we offer them a delightful and exclusive ownership experience.”
