Niche bike maker Royal Enfield, the motorcycle brand of Eicher Motors has tied up Flipkart to sell its complete range of gear and accessories. The entire range of Royal Enfield apparel and accessories from helmets, riding gears, saddle bags and head-hear to lifestyle products such as shoes, T-shirts and jackets will now be available on the e-commerce portal. This is the first time that Royal Enfield has partnered with third-party to sell its accessories. Earlier, the Royal Enfield accessories will be sold by its own authorised retail network and website.
Commenting on the exclusive partnership, Adarsh K Menon, VP, Electronics and Auto, Flipkart said:
“Royal Enfield is one of the most trusted and respected motorcycle brands in the country and represents an increasingly growing community of riders across India. We are extremely excited to be associated with the flag-bearer of the riding community in India that has set a very high benchmark in terms of the quality offered on their product range. This collaboration enables motorcycle enthusiasts and fans of Royal Enfield to be a part of this iconic global brand by having an easy access to authentic and genuine gear range, from the comfort of their homes.”
Commenting on the alliance, Samrat Som, Head– Gear Business, Royal Enfield said:
“Royal Enfield has pioneered the leisure motorcycling segment in India and has been at the forefront of its remarkable growth. With more and more people riding out, there is a growing need for appropriate gear and accessories amongst these riders. Our purpose-built riding gear brings together Royal Enfield’s years of riding experiences through a variety of terrains and weather conditions. We believe that in a market that is currently underserved with respect to quality riding gear, our products will augur very well for our existing and potential customers. Our apparel and gear range is a natural extension of our core business; we believe the brand Royal Enfield allows its consumers to express themselves and with this range of products, we are able to be part of our consumers’ lives beyond riding.”
Adding further:
“Till now our gear range was available in India in most of our dealerships, Royal Enfield’s online store and also through exclusive gear stores in New Delhi, Mumbai, Bangalore, Chandigarh, Amritsar and Pune. The collaboration with Flipkart will allow us to make the gear range and the brand more accessible and approachable to a larger set of audience through Flipkart’s wide customer base across the country.”
From now onwards, customers can purchase entire range of gear and accessories via Flipkart e-commerce portal. In addition to this, customers purchasing brand’s accessories are assured of a timely delivery and hassle free shopping experience.
The 155 years old iconic motorcycle brand offers a range of purpose-built, meticulously detailed and well-crafted riding gear, apparel and accessories and allow riders to enjoy their motorcycling experience even more while touring across the country. Royal Enfield also has a wider range of urban protection and moot-inspired clothing designed to enhance the motorcycling experience within cities or on weekend rides.
According to a press note, the Auto accessories category on Flipkart has witnessed tremendous growth of 200% overall in the year 2016 – 17 as compared to 2015 – 16. Currently the category houses more than 3.5 Lakhs number of products.