The Swedish luxury car company, Volvo Cars has opened a new dealership, Speed Volvo in Lucknow. This is the fourth dealership that has launched this year, making it the 20th showroom overall for the brand. The company intends to open more dealership in the current calendar year. The showroom was inaugurated by Mr. Tom Von Bonsdroff, Managing Director, Volvo Auto India.
According to Volvo Cars India, Lucknow, the capital city of Uttar Pradesh, is a critical market for the company and with this showroom launch, the company plans to reach out and serve the potential customers in this new territory.
Speed Volvo is a modern 4S dealership with showroom and workshop located in the heart of the automotive hub on Faizabad road. The 6000 sq. ft. showroom exudes Volvo’s retail philosophy of cool outside – warm inside design and the fully operational 8000 sq. ft. state-of-the-art service facility on the same road will cater to the increasing demand of the high-end luxury cars across the region.
The company believes in providing best-in-class experience to its esteemed customers and the company ensures a top-notch customer experience by giving utmost priority to special training of the dealership staff. The launch of showroom also witnessed the regional launch of V90 Cross Country.
Press Release Quote:
Announcing the opening of the showroom in the city, Tom von Bonsdorff, Managing Director, Volvo Auto India said:
“We look at Lucknow as one of the major business centers in Uttar Pradesh and our dealership here will cater to the growing affluent and discerning class. With the right partner in Lucknow, we are all set to provide modern Scandinavian products that exuberate luxury, technology, comfort and Volvo’s legendary safety. Apart from this, we are committed to best-in-class services for our customers here.”
Speaking further about the car, Tom said:
“Volvo V90 Cross Country is an embodiment of a perfect ‘Get Away’. The car has remarkable off-roading performance, on-road comfort, safety, and luxury. It is designed for Indian road conditions and is in sync with the new-age luxury customer’s lifestyle of seeking a weekend escape. We have a good equity for our brand in this part of India and we are confident that our new partners Speed Volvo will help us leverage the brand’s potential in the luxury car segment.”
Vidit Narain, Dealer Principal, Speed Volvo said:
“We are delighted to associate with the brand that is known for its world-class safety, distinguished Scandinavian luxury and humane technology. We aim to sell the entire range of Volvo Cars from this dealership and service our customers in a way that befits the brand’s reputation. The team is now geared up and we are confident towards contributing to the success of Volvo Cars in India.”
