Bajaj Auto and Triumph Motorcycles UK has announced a new global partnership to jointly develop mid-capacity motorcycles. The mid-capacity motorcycles will be marketed across the world and in a joint statement, Bajaj Auto and Triumph Motorcycles said that the objective of the Bajaj-Triumph alliance is to “deliver a range of outstanding mid-capacity motorcycles benefitting from the collective strengths of both companies.” For your information, the Bajaj Auto currently has products ranging from small motorcycles like Platina and the Discover as well as premium motorcycles like the Pulsar and the Dominar. Triumph sells a range of motorcycles above 700 cc from the classic-styled Bonnevilles, the sport-naked Street and Speed Triples to big cruisers like the Thunderbird Storm and the Rocket III.
“We hope to bring to bear upon global markets the individual strengths of the partners including brand position and perception, design and development technology, quality and cost competitiveness and worldwide distribution,” the joint statement said.
The Bajaj Auto and Triumph Motorcycles tie up is a no-equity alliance and Bajaj Auto will develop motorcycles in the 300-600cc segment and it will branded as Triumph. The new global partnership will enable Triumph to expand its global reach and helps them to enter into higher volume market segment. The bikes developed from this partnership will be priced competitively and it will target emerging markets like Asia, South East Asia and Africa.
Here is the full text of the press release for you to read for yourself:
Triumph Motorcycles UK and Bajaj Auto India announce a new partnership
Triumph motorcycles and Bajaj are pleased to announce their global partnership.The objective of this non-equity partnership is to deliver a range of outstanding mid-capacity motorcycles benefiting from the collective strengths of both companies.
We hope to bring to bear upon global markets, the individual strengths of the partners including brand position and perception, design and development technology, quality and cost competitiveness and worldwide distribution.
This new global partnership will enable Triumph to significantly expand its global reach by entering new higher volume market segments, especially within the emerging markets across the world.Bajaj will gain access to the iconic Triumph brand and its great motorcycles enabling it to offer a wider range of motorcycles within its domestic market and other international markets.
Triumph and Bajaj are excited by the opportunities of this partnership and the prospect of entering new market segments, thereby reaching a whole new group of motorcyclists across the world. We will provide further details in due course.
