In an event in New Delhi, Bridgestone India, a wholly owned subsidiary of Bridgestone Corporation, Japan has launched its next-generation tyre Bridgestone STURDO for the small car, sedan, and compact utility vehicle segments. The Bridgestone STURDO is available in 27 sizes ranging from 12 to 16 inches with multiple variants and will be catering to both personal and shared mobility segments.
According to the company, the new STURDO range has a special tread compound that extends tyre life by up to 29 percent and improves ride quality on uneven roads. The tyres have large center-blocks with 3D tread grooves, and deliver great grip for better safety, even on the wettest roads.
The company continuously works on improving its product range and offers better mobility solutions to consumers. The Sturdo tyre range has been developed especially for the Indian roads and rigorously tested on different terrains by the technical services team. The tyre life of Sturdo was found to be up to 29% higher than Bridgestone’s current variant.
Speaking during the launch event, Parag Satpute, said, Bridgestone Sturdo tyre is beneficial to the end user from perspective of economics of owning the tyres and commitment to Atmanirbhar Bharat. Our continued consumer centric focus aimed at offering the best mobility solutions to the vast and fast developing Indian market matching the best global standards”.
The Sturdo tyre range will be available across 3000+ dealers and sub-dealers pan India. The name is directly derived from the benefits it offers to the end user – i.e., Sturdiness and Durability. The product is a result of careful research and analysis and combines a solution for the most prominent need of Indian consumers: longevity of the product, leading to cost efficiencies of their purchase.” said Rajarshi Moitra, Chief Commercial Officer, Bridgestone India.
“Sturdo’s positioning is around longer tyre life which creatively has been executed as ‘Zamana Badal Jayega, Bridgestone Sturdo chalta hi jayega’ in our campaign. As a company focused on providing solutions for the journeys, with Bridgestone STURDO we are addressing the basic question of “Kitna lamba Chalega” directly underlining the longevity of the product and thus, cost benefits over the longer term for the consumers. This reinforces the core properties of Bridgestone Sturdo and we are confident that customers will connect with it. The Sturdo launch is being backed by multilingual digital and traditional marketing initiatives.” said Deepak Gulati, Chief Marketing & Innovation Officer, Bridgestone India.
